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Video wall reforms pre-cinema experience

Digital solutions provider TouchMate has partnered with touch sensor supplier Zytronic to produce a video wall with integrated self-service kiosks.

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Four of the new touch walls have been installed into new cinemas so far

Self-service kiosks in cinemas are a popular solution to long queues and late-comers. Video walls are often found in foyers and are used to advertise a reel of the latest movies on show.

Developing on this technology, Zytronic and Brisbane-based TouchMate have produced a complete front-of-house solution which combines both products.

Noting how popular self-service kiosks are, TouchMate saw the potential in combining the use of video walls.

The new ZXY500 controller is a real step forward. The success of our cinema product is dependent on an edge-to-edge full screen glass touchscreen and Zytronic has achieved that

In order to create the solution, TouchMate incorporated Zytronic’s ZXY500 touch controller.

Commenting on the technology, TouchMate director David Ellsworth says: “The new ZXY500 controller is a real step forward. The success of our cinema product is dependent on an edge-to-edge full screen glass touchscreen and Zytronic has achieved that.”

The cinema foyer self-service solution is a bespoke TouchMate product that boasts two technology patents. The package has taken TouchMate years to perfect and is now becoming widely accepted among new-build cinemas as the preferred one-stop, customer-facing solution.
Ellsworth adds: “Our system is an evolution of the current technology. Traditionally, the cinema might spend more than $50,000 on a video wall then install eight self-service kiosks that might cost an extra $50,000 plus. If you merge the two technologies, you halve the capital costs and costs of maintenance. You save space and money.”
If you have any news, please email carys@linkpublishing.co.uk, or join in with the conversation on Twitter.

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