Charity raises awareness through OOH
Exterion Media and Northern have come together with the charity Marie Curie to raise awareness of nurses who work through the night in people’s homes.
Monday, 21 Nov 2016 16:46 GMT
Rebecca, a nurse from Oldham, provides care to terminally ill people in their last weeks
The out-of-home (OOH) campaign, set up in Manchester Victoria station, is shown through both digital and classic advertising, and includes a totalizer that counts the number of donations made. The aim is to reach 600 donations throughout the eight-week campaign.
Rebecca, a nurse from Oldham, has become the face of the campaign. She says: “I must admit it has been very strange to see my face plastered everywhere. I’ve received messages from friends and family who’ve passed through the station and thought they were seeing things! But I’m getting used to it and of course I’m really proud to be a Marie Curie Nurse and involved in promoting the charity in such an exciting way.
Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help, if and when they need it
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“Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help, if and when they need it.”
Jason Cotterrell, managing director of Exterion Media UK, adds: “It’s brilliant to see a charity such as Marie Curie taking advantage of the creative, immersive and dynamic opportunities our out-of-home station solutions offer.”
While the campaign finished on November 20th, the team will then head to Edinburgh Haymarket to provide commuters with information on the charity.
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