JCDecaux outdistances rivals
In a move that puts JCDecaux’s position at the top of the digital-out-of-home food chain firmly out of reach of competitors, it has unveiled the world’s largest bus shelter advertising concession.
Thursday, 12 Nov 2015 09:15 GMT
The 84” screens used in JCDecaux’s London Digital Network are 40 percent larger than its existing systems
“JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50 percent of its UK advertising revenues forecast to be coming from digital by 2017,” says Jean-François Decaux, co-chief executive officer of JCDecaux.
JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50 percent of its UK advertising revenues forecast to be coming from digital by 2017”
The network of 1,000 84” digital screens will launch on January 1st 2016 in conjunction with Connected London, a focus group of 5,000 Londoners who will feed JCDecaux with daily data on consumer attitude and fashion trends.
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