Clear Channel goes down a Storm on Cromwell Road
Out-of-home media giant Clear Channel UK has drawn heavy praise from across the industry for a project that saw it transform the flagship Cromwell Road site of its Storm premium digital brand
Wednesday, 04 Nov 2015 11:35 GMT
Measuring 72m, Storm Cromination London is now one of the longest digital out-of-home advertising sites in Europe
Launched last month, ‘Storm Cromination London’ consists of six consecutive 96-sheet screens sold together as a single opportunity.
The site is now one of the longest digital out-of-home advertising sites in Europe, spanning an impressive 72m.
Developed in partnership with Wildstone, the site will offer advertisers creative opportunities through various digital capabilities and Storm’s signature digital nameplates.
The Cromination is already one of the country’s most famous out-of-home advertising sites and we think transforming the site is the biggest upgrade in UK out-of-home this year”
Aimee McKay, managing director at Storm, says: “We are thrilled to be adding the digitised Cromwell Road to the Storm portfolio.
“The Cromination is already one of the country’s most famous out-of-home advertising sites and we think transforming the site is the biggest upgrade in UK out-of-home this year.
“We firmly believe transforming the site to digital while retaining the Cromwell Road’s famous special-build capabilities means Storm can offer advertisers the most creative space in UK out-of-home media.”
