An Infiniti of possibilities
Supplier of displays and signs, W and Co, has provided 55” freestanding digital signage screens to the luxury car brand Infiniti. The screens allow the brand to display advertising videos and media slideshows in its showrooms as well as in shopping centres.
Monday, 24 Aug 2015 12:04 GMT
W and Co supplied 55” digital signage screens to the luxury car brand Infiniti, for use in car showrooms and shopping centres
“Using our system the client can upload their content to one or more screens at the same time. The advertising content management is run through our professional digital signage portal, which is an easy-to-use resource allowing the client to change image transitions quickly, add video and sound, and program RSS feeds directly to each of the supplied screens in all the various locations,” says Megan Nicholson from W and Co.
Using our system the client can upload their content to one or more screens at the same time”
She continues: “The client chose the tablet style 55” inch freestanding screens which are portable and were USB enabled as standard but also utilised the screen’s LAN and WiFi connection to upload media from the client’s dedicated advertising login on our signage portal.”
Infiniti, known for its high class, is the luxury car division of Japanese manufacturer Nissan. It was key for this high quality to transfer through to its advertising, which is why W and Co’s digital screens were used to promote in an eye-catching way.
The locations of the screens ranged from Intu Newcastle and Bluewater in Kent, to car dealerships in South Shields, Leeds, and Maidstone. The screens erected in shopping centres were part of a pop-up car showroom that incorporated three or more cars with screens, in a bid to increase the public’s awareness of the high-end brand.
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