Holly Willoughby set to sparkle above UK cities
JCDecaux, Maxus and Kinetic have joined forces with Garnier on a new advertising campaign that saw eight digital advertising towers feature the beaming face of This Morning presenter Holly Willoughby
Friday, 19 Sep 2014 08:43 GMT
An impression of how the Garnier branding will look on the newly digitised Trafford Arch in Manchester.
The campaign saw Garnier become the first brand to deploy all eight towers in the W8 Network, which covers the key ‘wealth corridors’ into London.
As a brand ambassador for Garnier’s Nutrisse Blondes brand, Willoughby features throughout he advertising campaign.
“JCDecaux with their W8 network presented an exciting opportunity to complement our multimedia campaign launch for Holly as the new face of Garnier Nutrisse Blondes,” comments Gayle Noah, media manager of Garnier parent company L’Oréal.
A combination of prestigious positioning, effective frequency and eye-catching creative means this campaign is bound to have a big impact on audiences in London and Manchester during topical London Fashion Week”
In addition to the London site, Garnier will also become the launch brand for the newly digitised Trafford Tower and Trafford Arch in Manchester.
Alex Mottershead, account director at Kinetic, adds: “A combination of prestigious positioning, effective frequency and eye-catching creative means this campaign is bound to have a big impact on audiences in London and Manchester during topical London Fashion Week.”
