BroadSign and BlueFox display domination
Following the news that has had many in the digital signage industry reaching for their strategy books, the new partnership between BroadSign International and BlueFox has indeed been causing waves in the sector.
Monday, 07 Jul 2014 09:10 GMT
Daniel Parisien, vice president of marketing and strategy at BroadSign, sasy the partnership was a ‘natural fit’
Headquartered in France, BlueFox provides a range of ‘rights-cleared’ premium content for digital out-of-home and digital place-based media on a global basis, boasting high profile clients such as JCDecaux, Clear Channel, Citibank and Orange.
Daniel Parisien, vice president of marketing and strategy at cloud-based software specialist BroadSign, explains the significance of the deal: “As BroadSign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments.
As BroadSign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments”
“It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the BroadSign ecosystem.”
Andrea Le Vot, Chief Executive Officer EMEA at BlueFox, also weighed in on the impact of the new partnership: “BlueFox is proud to provide professional digital signage content to the augmenting number of networks standardizing on BroadSign’s platform.
“Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like BroadSign, BlueFox raises the bar in terms of innovation that moves our industry forward.”
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