DOOH comes to Liverpool city centre
A huge digital-out-of-home advertising screen has been installed on one of Liverpool's main shopping districts, Church Street
Tuesday, 20 Aug 2013 12:50 GMT
The screen is located next to the city's flagship Liverpool One shopping plaza
The 26sq m installation has been installed by LED specialists ADI over the site of the new Forever 21 fashion store.
Commissioned by Steve Curtis Out of Home Consultancy for property firm Royal London Asset Management, the display will promote a range of brands to shoppers.
The relative proximity of the screen to passers-by was a key consideration when ADI was chosen for the project.
“A relatively close viewing distance combined with the architectural constraints meant specification of a high resolution screen with front service access, and ADI are one of the few companies globally able to offer this,” explains ADI business development manager, Drew Burrow.
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