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New companies benefit from advertising link-up

Andy Murray may be Britain and the world’s number one tennis player, but he also lends a helping hand to new businesses that are just starting up.

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Den is one of the companies that has benefitted from help from Exterion and Seedrs

Exterion Media, an advertising company, and Seedrs, a business crowdfunding platform, have teamed up to help new ventures realise their potential. Specific set-ups with fast-growth possibilities were target, and included Den, who raised £2.3m through Seedrs.

Yasser Khattak, the founder of Den, comments: “We recently closed a £2.3m fundraise on Seedrs having had investment from almost 1,300 investors including tennis champions Andy Murray. Our London Underground campaign, run through Seedrs and Extreion, played a key role in driving both investment and mass brand awareness for Den. We’re now getting ready to launch our products in all major retailers across the UK and still being approached by big name brands wanting to partner with us.”

This partnership makes clear our commitment to best in class media, innovation and support of the UK start-up community

The advertising company, who produce signage for bus and rail, have signed the exclusive partnership with Seedrs, through their Exterion media ventures, which is their division that focuses on company start-ups.

Killian Barrins, head of Exterion media ventures, comments: “We’re delighted to become the exclusive OOH (Out-of-Home) media partner with Seedrs, working with some of the most ambitious, fast growing companies to fuel their growth. This partnership makes clear our commitment to best in class media, innovation and support of the UK start-up community.

“Seedrs work with some of the leading lights in the start-up world, and I’m thrilled that all of the companies we’ve helped to promote have smashed through their fundraising targets. We can’t wait to see who’s next.”



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