Adial Pizza Door, which produces pizzas from vending machines in France, noticed that an increasing number of its customers were touching the screens (which advertised the various options of pizza available) when ordering.

For a nation that prefers pizza over a burger as their fast food of choice, the president of Adial decided to take a step in the right direction, and upgrade their food units with touchscreens to order the food.

The French firm turned to Zytronic, who will produce the touchscreen sensors that will allow customers to order their meal from a screen.

President of Adial, Vincent Le Gouic, explains: “Pizza is the best-selling fast food in France. As a nation, we consume 16 pizzas for every hamburger. Pizza Door is carefully designed to deliver the highest quality product. We need to be up to date in terms of the customer experience, especially as almost all our customers now have tablet and smartphones.

We need to be up to date in terms of the customer experience, especially as almost all our customers now have tablet and smartphones”

“As a consequence, they expect to be able to interact with other screens in exactly the same way. Therefore, we contacted Eurocomposant with a view of offering a touchscreen enabled version of Pizza Door.”

Delphine Haton of Eurocomposant, explains that Zytronic was the perfect solution. She says: “Zytronic provides an outstanding solution for this kind of self-service application. We have had considerable experience of using its touchscreens in outdoor, public locations, exposed to the weather, extreme temperatures and the risk of vandalism and abuse.

“The quality of its touch performance is also exceptional—they genuinely provide a tablet-like performance, even on a large-format touchscreen. Zytronic’s flexible manufacturing process also allows Adial to order touch sensors as required in the volumes needed to fulfil orders as received. As a result, Adial is delighted with the result.”

Printable version Send to a friend Contact us