Signarama reveals strategic gambit
The new owners of Signarama UK’s master licence are set to cause waves as they re-boot the franchise and set out to ensure its long-term growth, with their first move exhibiting at the renowned Business Start-up Show.
Thursday, 24 Nov 2016 09:32 GMT
The giant that is the worldwide Signarama Franchise has awoken in the UK and is pursuing increased market share
The event took place from November 17th to 18th at Olympia in London, with Signarama co-director
Aliyyah-Begum Nasser commeting: “We deliberately haven’t set a target figure for how many new franchisees we hope to recruit. Building a strong network of top quality Signarama Centres that will become an integral part of their local business community is far more important to us than just selling territories. We want to develop and cultivate a network in a relationship that is nurturing and supportive with decisions based on mutual interest.”
She continues: “We’re looking for people who have a passion to provide the highest quality service and are focussed on building long term business-to-business relationships by working the Signarama proven business model. As an ethical franchisor we will be encouraging prospective owners to take all the time they need to research the Signarama opportunity—in fact we have even produced a tick sheet for them to follow to make sure every aspect is explored thoroughly.”
Although Signarama’s market share of the £1.1bn UK sign industry lags behind Signs Express and Fastsigns, in world terms it is a dominant force, with 900 centres across some 50 countries.
We’re looking for people who have a passion to provide the highest quality service and are focussed on building long term business-to-business relationships by working the Signarama proven business mode”
Nasser comes from a management consultancy background, whilst her co-director and father Salim Giga has 35 years’ experience in the print and imaging industry. The family duo brings considerable expertise in what they describe as ‘change management’ and hope to leverage their collective experience print to “enable Signarama centre owners to access top level consultancy and mentoring services normally out of financial reach”.
Nasser concludes: “Signarama has devised a ten step recruitment process to help guide prospects through each stage of the buying process, which includes attending a discovery day and spending time with an existing Signarama centre owner.
“Full training is given at Signarama headquarters in Florida and the cost of the franchise includes the latest sign making equipment and stylish shopfit.”
