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UKPOS educates the high-street

UK Point of Sale (UKPOS) has taken matters into its own hands when it comes to generating demand for its products from end-users and hopefully working to fill-up sign-maker’s order books.

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UKPOS is working to directly drive demand for its products

Its latest missive to sign-buyers around Valentines starts: “There are a number of ways to drive footfall towards a retail area. A key one being pavement signage. A simple chalk-board pavement sign can provide an invaluable vehicle to promote new products, seasonal products and discounts – particularly in times of high demand. For Valentine’s Day, the key elements are reminding customers of the event and highlighting that your shop has the solution.

There are a number of ways to drive footfall towards a retail area

The company has also tackled the ever-growing Coffee shop culture in the UK for its latest missive, which concludes: “It’s a case of association; if consumers strolling by see people in social circles outside your café, it plants a seed in their minds. Next time they’re looking for a place to sit down and chew the fat they’ll be coming your way. The best way to reinforce this connection is through POS devices like café barrier systems, which offer a cost-effective way to amplify your brand to the general public.”

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