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Press On pushes forward with HP Latex 360

Large-format digital printer Press On got ahead of the game recently when it placed an order for a new HP Latex 360 ahead of the machine’s launch at Sign and Digital UK this week

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The new HP Latex 360 was launched earlier this week at Sign and Digital UK

The company, which placed the order with City and West End Solutions (CWE), also moved fast last June when it became the first company to purchase a HP Latex 3000 printer.

The new HP Latex 360 will now be added to the Press On equipment portfolio in order to boost its large-format print offering.

Graham De Kock commercial director of Press On, enthuses: “We’re really excited about introducing this new range of HP Latex printers to our existing and potential customers.

“In the fast turnaround world of copy shops and print providers, for companies like Press On, the increased speed matched with fantastic and consistent colour and sharp detail will be a real selling point, improving their productivity and quality of output.”

In the fast turnaround world of copy shops and print providers, for companies like Press On, the increased speed matched with fantastic and consistent colour and sharp detail will be a real selling point, improving their productivity and quality of output

De Kock was keen to praise the new inks available with the new model, explaining how they will benefit the company in regards to the type of work it produces.

He adds: “The new inks offer outstanding durability with superior scratch resistance on vinyl and banner and enhanced quality and performance on a wider range of medias. 

“The high ink density options further extend the superior detail and vibrancy to backlit media and textiles. 

“The Latex360 with its ink collector kit also now allows printing directly to porous textiles including mesh banners and flags without any requirement for a liner.”

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