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Soyang Europe has announced the launch of InstaFloor, a printable cushioned floor covering designed for high-traffic environments
Wide-format materials manufacturer and distributor, Soyang Europe, has announced the launch of InstaFloor, a printable cushioned floor covering designed to capture the attention of passers-by in high-traffic environments.
InstaFloor is a specialist PVC material created for fast installation across commercial, retail, and event environments. Applications for InstaFloor include branded walkways, feature aisles, event entrances, point-of-sale (POS) zones, and fashion show catwalks.
With a 2.6mm thickness, InstaFloor delivers a cushioned effect designed to provide enhanced underfoot comfort and sound reduction, while also maintaining dimensional stability and resistance to indentation damage from regular footfall.
The product is weighted at 1,475g/sq m and is compatible with UV print technology, supplied in widths of up to 4m and in roll lengths of up to 30m.
Additional features of InstaFloor include an EN 13501 fire resistance rating, as well as a slip rating of EN 16165, which allows for the material to be used in environments that are subject to strict health and safety measures.
Oliver Mashiter, sales director at Soyang Europe, says: “We’re excited to be introducing this highly flexible and durable product into an area of the market that has been extremely busy in recent years.
“The demand for floor graphics has rocketed, with brands and marketers using it as a way of connecting with the consumer. InstaFloor has been designed to not only deliver a stunning visual impact but also provide comfort underfoot, all while remaining structurally sound throughout the lifetime of each application.”
InstaFloor joins Soyang’s portfolio of other printable floor material offerings, which includes its ShowFloor product which was launched last year.
Like InstaFloor, ShowFloor is designed to provide high quality floor graphics for areas of high traffic and footfall, designed specifically for UV printing.
Soyang Europe recently announced that it will be exhibiting at The Print Show 2026 later this year, taking one of the largest stands at the event.
The company also recently announced the hiring of Vicky Hudson as its new area sales manager for Northern England and Scotland, who is tasked with driving further growth in the region.
