Soyang Europe hires new northern sales manager

Wide-format print media manufacturer and distributor, Soyang Europe, has announced the appointment of Vicky Hudson as its new area sales manager.

In her new role, Hudson will be tasked with working closely with the wider Soyang sales team to support customers and drive growth across northern England and Scotland.

Vicky brings a range of experience to the role having worked within the print, signage, and display market for more than a decade. Previously, she worked across account management, business, and other sales positions at companies including Pyramid Display Materials and William Smith.

Oliver Mashiter, sales director at Soyang Europe, says: “We’re delighted to add Vicky to the team here at Soyang.

“Her knowledge of the industry will be of great benefit to our customers across the north of England and Scotland, with Vicky playing a crucial role in connecting them with the solutions that can help their businesses grow.”

Speaking about her new role, Hudson adds: “Everyone has been incredibly welcoming, helpful, and supportive, making settling in so much easier. I’ve also had the chance to visit some fantastic customers already, which has been a real highlight.”

Working from a head office and 70,000sq ft distribution centre in Accrington, Lancashire, Soyang Europe holds stock in excess of 1.5 millionsq m which is available for delivery on a next-day service.

The company celebrated 20 years in business in 2025, having diversified from its core materials offering in 2022 when it purchased wide-format equipment supplier, Josero, which it renamed as Soyang Hardware.

Other recent expansions include the opening of a new branch in Dublin, Ireland, purchased to better serve customers in the country.