Soyang Europe announces dedicated LIYU showroom

Soyang Europe, a manufacturer and distributor of wide-format and superwide-format media and hardware, has announced a major investment in new customer facilities, following its partnership with print equipment manufacturer, Platinum Technologies LIYU.

The investment builds on the recent appointment of Soyang Europe as the official distributor of the Platinum Technologies LIYU range in Great Britain.

Soyang is now developing a dedicated showroom for the print solutions, as well as expanding its engineering training programme with the aim of enhancing customer support and driving the brand’s growth.

The new showroom will feature several of the manufacturer’s printers, with a focus on the technology, its applications, and the quality of the output it delivers.

Designed to mirror the minimalist look and feel of Platinum Technologies LIYU's European Demo Centre in Düsseldorf, Germany, the facility has been created to allow visitors to experience focused demonstrations, explore a broad range of printed samples, and see first-hand how the solutions can support a wide variety of applications.

Technology that will feature in the new showroom includes the new Platinum Technologies Signature Hybrid, which can run at speeds of up to 350sq m/hr in high productivity mode.

Launched at the FESPA Global Print Expo 2026 in Barcelona, the device can print at a resolution of 2400dpi in a wide range of colours including CMYK, light cyan, light magenta, white, and various neon ink options.

Visitors will also be able to view the Platinum KCXL+ flatbed UV printing machine, which has a top speed of 400sq m/hr and maximum print resolution of 2400dpi, featuring a bed size of 3.05m x 2.05m.

In addition, the showroom will house the Platinum PCT LED, a roll-to-roll machine that can print at 120sq m/hr on media as wide as 3.2m.

Alongside the investment in the demonstration centre, Soyang engineers recently attended training sessions in Germany with LIYU specialists to deepen their understanding of the company’s latest systems and technologies.

The enhanced technical expertise is designed to further strengthen Soyang's installation, servicing, and after-sales support capabilities, while also enabling the team to deliver customer training, application advice, and colour profiling services.

Mark Mashiter, chief executive officer of Soyang Europe, says: “Our partnership with Platinum Technologies LIYU represents an exciting new chapter for Soyang, and this investment demonstrates our long-term commitment to its success.

“By investing in a dedicated demonstration facility and expanding our technical expertise, we're ensuring customers have access to the highest levels of support, from their initial enquiry through to installation and ongoing service. We believe this combination of innovative technology and exceptional customer care will help drive the continued growth of the Platinum Technologies LIYU brand across Great Britain.”