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Astley Signs has appointed its previous sales and marketing director as its new managing director, while announcing plans to increase company efficiency and service enhancement
UK sign-maker, Astley Signs, has announced the appointment of James Mavi as its new managing director.
Mavi has worked for Gateshead-based Astley for almost seven years, having started as its head of sales before moving into the role of sales and marketing director. Other previous roles include working as head of sales for transportation and logistics firm, Dee Set.
In a statement about the appointment, Astley says that Mavi has already played a key role in driving sales performance and business growth for the company, and that his “insight into customer relationships and market dynamics has been instrumental in positioning the company as a trusted partner to clients across a wide range of industries.”
In his new position, Mavi is set to review core business processes, identifying opportunities for increased efficiency and service enhancement across the company’s environmental, social, and governance (ESG) activity.
According to Astley’s statement, embedding ESG principles into the company’s operations will be of particular focus, including boosting environmental performance and ethical governance, as well as fostering a positive, inclusive workplace culture for employees.
Speaking about his new role, Mavi says: “I’m incredibly excited about where the company is going and have always believed that Astley is genuinely unique in this sector, having always been the leader in key areas such as innovation and now sustainability.
“My new role means that I’m simply building on our success to date and I’m proud I get to play an important part in the company’s story. I’ve always said that it’s our team that take us from good to great, and alongside producing quality branding solutions, I think that nurturing a positive environment for our workforce to thrive in is essential in the company’s success.”
Astley recently highlighted its work with the local Gateshead council as a demonstration of its commitment to the community’s pride and heritage.
The sign-maker says that the process of creating and installing placemaking signage at Railway Quarter and hoarding artwork at Maidens Walk, reflects its commitment to the Gateshead community.
Astley’s latest collaboration with Gateshead Council is part of a long partnership which has included the rebranding of The Glasshouse Internation Centre for Music and the maintenance and installation of the Tyne Bridge sign each year.
