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InkTec Europe’s new technical sales support team has been formed to expand the company’s digital marketing opportunities and enhance customer experience
InkTec Europe has announced the formation of a new technical sales support team designed to enhance and support customer experience.
The new team has been created to enhance the wide-format printing manufacturer’s customer service offerings, streamline its technical support, and expand its digital marketing opportunities.
The support team will be responsible for promoting both the JETRIX printer series and InkTec’s full range of DTF and UV-DTF solutions.
Among its responsibilities will be preparing and managing product samples and demonstrations of InkTec equipment. This will include both in-person and online demonstration events.
The team will also be tasked with enhancing InkTec’s social media engagement as well as producing and distributing video testimonials and other marketing content.
Heading the team is Ian Windebank, who has worked with InkTec for over nine years. Windebank transitioned from JETRIX engineer at the company to becoming its European technical sales representative.
According to the company, “Ian’s deep expertise in the JETRIX printer series positions him as the ideal leader to drive this new initiative.”
Commenting on Windebank’s appointment as head of the new sales team, Joey Kim, managing director of InkTec, says: “InkTec is entering a pivotal phase of growth. Ian’s extensive knowledge and hands-on experience with JETRIX printers will ensure this new team delivers exceptional customer support while helping us build a foundation for sustainable growth in 2025 and beyond.”
Joining Windebank is Pedro Hernandez, currently an application manager at InkTec. Hernandez will initially focus on DTF-related activities but will expand his responsibilities to include support for the JETRIX product line.
Kim continues: “Our objective is clear: we aim to enhance our operations, align more closely with our customers and the industry, and continue delivering innovative solutions that meet and exceed market demands.”
The formation of the new sales team is part of wider market expansion goals from InkTec Europe.
In October, InkTec announced Sarah Hall as its new consumables sales manager. At the time of the appointment, Kim commented: “Sarah’s promotion reflects InkTec’s commitment to strategic growth and comes at an ideal time as we continue to advance our operations. Her experience and dedication are critical as we enter this next phase.”
In November, craft supplier, Smart Crafts Supplies was among the companies which adopted DTF and UV-DTF printing technology from InkTec Europe, with the installation of its 30cm DTF and UV-DTF printers. The company also invested in a DTF powder shaker from InkTec, citing its durability, print quality, and compact design as reasons for the purchase.
