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Modular exhibition display company, Tecna, has fully rebranded with a new logo, colour scheme, website, and sales materials, following the appointment of a new head of creative
Modular event and exhibition display specialist, Tecna, has officially launched its new brand identity.
The company’s previous red and grey branding has been replaced with a bold purple, magenta, and white design, with a more simplified text only logo.
The website has also been fully revamped, with new videos, interactive elements, and graphics, all emphasising the company’s new brand colours.
Tecna’s new brand identity is also rolling out across its marketing channels, including updated sales materials and new client engagement strategies.
The rebrand follows the appointment of Robert Andersen as Tecna’s new head of creative in January.
According to the company, the rebrand was made in response to the changing landscape of the exhibitions and events industry, where bold designs are a focus, and brands have to work harder to stand out.
In a statement from the company, Tecna says: “The refresh brings a sharper focus on the unique blend of uncompromising creativity and meticulous build expertise that sets Tecna apart.”
James Longley, managing director at Tecna, comments: “This rebrand isn’t just a new logo; it’s about how people experience and connect with us as a brand. It’s about the relationships we build, the emotions we create, and the reputation we uphold. It reflects our values, our culture, and the way we work.”
Tecna publicly unveiled the new branding at Confex, a trade show for the events industry whick took place on February 26th and 27th in London. The company’s stand included a photo backdrop utilising the new brand colours.
