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Exhibition display company, Tecna UK, has hired Robert Andersen as its new head of creative as part of wider investments in building its team
Modular event and exhibition display specialist, Tecna UK, has announced the appointment of Robert Andersen as its new head of creative.
According to the company, Andersen has been hired to “amplify its efforts in delivering innovative, responsible, and results-driven solutions for clients”.
Andersen arrives in the role with over 25 years of experience in marketing and creative services. His most recent role was as a creative services director for live events agency, Identity. The agency were behind events including COP28, the coronation of King Charles III, and London’s New Year’s Eve fireworks.
Andersen previously worked as a senior account director for tech-focused B2B marketing agency, Quantum Marketing. Clients of Quantum include Amazon Web Services, Google, Verizon, and Adobe.
Commenting on his new role, Andersen says: "I’m thrilled to join Tecna and collaborate with such a talented team, delivering bold, innovative solutions for our customers.
“The future of events lies in cost-conscious, sustainable approaches, and I’m excited to build on Tecna’s unique combination of daring creativity, meticulous planning, and expert execution."
James Longley, managing director of Tecna, adds: "We’re delighted to welcome Robert to the Tecna team. His incredible track record in creating transformative brand experiences will elevate our creative offerings to new heights.
“At Tecna, we’ve made significant investments in our team to ensure we deliver exceptional service to our clients, and Robert’s vision and expertise align perfectly with our mission to unite extraordinary ideas with flawless delivery."
Recently Tecna was shortlisted seven times at the ESSA Awards 2024, including for Best Stand Build (Under 30sqm), Best Stand Build (Over 30sqm), and the Sustainability award.
Tecna was also the first exhibition stand builder to achieve highest tier ESSA Sustainability Accreditation in 2023 for its use of recyclable substrates, its offer of ‘net zero’ exhibition stands, and reducing waste in all sectors of its business.
Among Tecna’s exhibition stand offerings is its T3 Shell-Kit. The stand display units are designed to include no visible shell scheme framework, with display walls that sit as little as 60mm away from the shell scheme wall. According to Tecna, an average 3x3m T3 shell scheme stand can fit inside an over-the-shoulder bag.
