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Tradeprint has launched a pilot scheme for returning printed display banners, which it hopes will establish a proof of concept for an industry-wide model
Scottish commercial printer, Tradeprint, has launched a pilot scheme for returning printed banners, designed to significantly reduce the environmental impact of PVC and PVC-free display banners.
The scheme, which Tradeprint describes as “pioneering” and a UK first, enables customers to return used banners to be recycled, with the collected materials repurposed into infrastructure products such as traffic cones and road barriers.
As part of the pilot scheme, Tradeprint is working closely with visual communications media distributor, Antalis, leveraging its UK depot network as regional drop-off points. The collaboration aims to overcome logistical barriers to banner recycling, while supporting the scheme’s goal of being easy and scalable.
The scheme was developed in part by a collaboration between Anthony Rowell, sales and customer success director and sustainability lead at Tradeprint, and Katie Farr, marketing and communications manager at Antalis. The pilot, which went live on January 5th, includes educational resources for customers, return incentives, and data on the CO₂ savings of returns.
The initiative has also received early backing by Jon Hutton, director at FESPA UK Association and environmental services company, Reconomy, as well as additional support by the Independent Print Industries Association (IPIA).
Speaking of the new scheme, Rowell says: “Recycling isn't just about recovery; it's about respect for resources, for the planet, and for future generations. We are all really excited about this trial and so grateful for the support from the team at Antalis, Reconomy, FESPA UK, and the IPIA. I genuinely hope this inspires others to develop similar schemes.”
As well as reducing the environmental impact of materials produced by Tradeprint, the initiative aims to establish a proof of concept for a scalable return model in the wider print and signage industries, with the long-term ambition of rolling out a fully scalable industry-wide model.
In a statement about the new scheme, Tradeprint says: “We invite partners, customers, and industry peers to take part in shaping a more circular and responsible future for print.”
