“Offensive” ad campaign banned for showing US dollars burning
An OOH campaign that included US dollars and euro notes burning has been banned by the ASA, which claimed that the posters could cause offense to tourists visiting from abroad
Adshel Live supposedly now reaches 32% more than all other roadside digital six-sheets combined
Clear Channel UK’s digital out-of-home (DOOH) network, Adshel Live, has expanded to include 3,500 screens. The expansion further solidifies Adshel Live’s position as the UK’s largest DOOH network.
The 3,500th screen was installed in Southampton, one of the 350 UK cities and towns where Adshel Live is now present.
Launched in 2015, the network has been a key factor in the growth of DOOH displays in the UK. In that time, DOOH revenue as a percentage of the overall out-of-home (OOH) revenue has more than doubled, increasing from 32% in 2015 to 65% in 2023. This is according to a report by Outsmart, a trade body for the UK OOH advertising industry.
Clear Channel claim that the network receives more than 628 million “impacts” each year, with a national reach of 36 million people fortnightly. Adshel Live supposedly now reaches 32% more than all other roadside digital six-sheets combined.
Many of the network’s screens have been strategically placed in proximity to key retail destinations, with a key focus on what Clear Channel labels as “essential shopping points.”
Richard Bon, UK managing director and Europe commercial lead at Clear Channel, says: “As we welcomed the 3,500th Adshel Live screen, the network has never been in a stronger position as the number one for impacts and reach.
“Through its scale, flexibility, and ability to leverage smart planning data, Adshel Live is the one-to-many platform for brands, helping advertisers reach their audiences every single day.”
There has also been a push by the company to reduce its environmental impact. New screens which have been installed are reportedly 50% more energy efficient than the previous generation, and screens are being upgraded across the Adshel Live network. Screens are switched off daily between 12am and 5am, reducing energy consumption by 16%.
In 2023, Clear Channel donated £20m worth of advertising space to charity partners including The Prince’s Trust, Keep Britain Tidy, Historic England, Scope, and the ADHD Foundation, among others.
