Global launches UK's largest billboard advertising network
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Ocean Outdoor has announced the six wildlife and conservation charities that will receive free digital out-of-home advertising coverage across 18 UK cities
Ocean Outdoor has announced its 2026 Drops in the Ocean partners, which include charities working to restore the natural world, combat climate change, and create access to sustainable clean water supplies.
Now in its fifth year, the Drops in the Ocean scheme gives six beneficiaries the chance to appear at scale across Ocean’s digital out-of-home (DOOH) screens in 18 UK cities in order to promote their work and build public support.
Ocean donates 2% of its annual reported revenue in DOOH screen space to these conservation and climate change organisations. To date, Ocean has given close to £9m in screen value to 25 non-profit organisations.
Ocean Outdoor senior marketing manager, Shona Dobson, says: “Drops in the Ocean is about reconnecting us all to the natural world, turning a spotlight on the often-unsung work of those who are safeguarding wildlife habitats, protecting endangered marine life, and advancing the right for everyone to have access to sustainable clean water supplies.
“This is a transformational year in terms of developing the scale and reach of Drops in the Ocean, which will be giving screen time to a range of important projects underway both here and abroad in multiple countries. We look forward to working directly with everyone involved to give these campaigns a front seat.”
The 2026 beneficiaries, chosen from a list of 20 applications, are London Wildlife Trust, Hebridean Whale & Dolphin Trust, Justdiggit, WaterAid, Fauna & Flora, and Word Forest.
Among the winners, London Wildlife Trust manages 36 free-to-access urban nature reserves, teaching more than 10,000 young people each year about nature in the city.
Hebridean Whale & Dolphin Trust protects whales, dolphins, and porpoises in Scottish waters, carrying out long-term monitoring of cetaceans to generate datasets for researchers, universities, policymakers, and conservation bodies.
Justdiggit aims to cool down the planet by regreening degraded African landscapes, transforming vulnerable ecosystems into productive environments that can benefit both people and planet.
WaterAid works alongside communities in 22 countries to provide decent toilets, good hygiene, and a reliable supply of clean water.
Fauna & Flora works closely with conservation partners in over 40 countries to combat issues including habitat destruction, illegal wildlife trade, climate change, and plastic pollution.
Word Forest, a Devon-based international charity working to tackle the climate crisis through reforestation, has already planted more than 1.5 million trees across Kenya.
