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Visitors look to invest according to FESPA

Following its Global Print Expo, FESPA has stated 92% of visitors were looking to invest in equipment

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FESPA Global Print Expo and European Sign Expo will return to Messe Berlin, Germany, May 6th to 9th, 2025

FESPA, a global federation of associations, has reported new statistics following the recent FESPA Global Print Expo 2024, European Sign Expo, Personalisation Experience, and Sportswear Pro.

The co-located events which took place between March 19th and 22nd, 2024, at the RAI Amsterdam, is reported to have attracted 12,706 unique visitors, with 45% of visitors spending more than one day at the events.

FESPA Amsterdam had an impressive stand reflecting the architecture of Amsterdam 

According to FESPA, investment plans were high on the agenda of visitors with 92% looking to invest in equipment in the next 12 months with a collective median budget of over €2.7bn (£2.3bn).

Visitors travelled from 120 countries including the Netherlands, Germany, the UK, Italy, Belgium, France, Poland, and Switzerland. 

76% of attendees were business owners, directors, partners, or managers with 85% sharing that they are involved in the decision-making process of their business.

Michael Ryan, head of FESPA Global Print Expo, says: “From conversations with exhibitors and visitors at the events, the buzz of creativity and eagerness to learn and explore new solutions and ideas manifested an inspiration to explore new opportunities in everyone. 

Michael Ryan, head of FESPA Global Print Expo

“Feedback from our visitors was extremely positive, praising the quality of our international exhibiting community showcasing solutions dedicated to speciality print and signage. It’s a truly unique feeling to meet with so many like-minded businesses and to connect people from all around the world with the same purpose – to grow and develop our industry and this incredible community.”

This year’s show focused largely on diversification into markets like print wear, digital signage, and personalisation, leading all three product sectors to increase their presence since 2023. 

The Digital Signage Lounge at this year's European Sign Expo

European Sign Expo 2024 boasted its biggest line-up of exhibitors to date with additional events like Personalise Make Wear and Sportswear Pro giving visitors new knowledge and areas to explore.

“I’m looking forward to seeing what the year brings in the wake of the events and I can’t wait for the multitude of ideas and investments from the show to pan out,” adds Ryan.

You can check out SignLink’s recap of the event on our Sign7 YouTube channel or in the video below:


If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.

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