Personalisation Experience returns for second year
FESPA’s Personalisation Experience has returned to this year’s event due to the success of the feature last year
Wednesday, 20 Mar 2024 11:31 GMT
The Personalisation Experience is returning for its second year after its successful launch last year
After proving there was a gap in the market for an event dedicated to customisation, Personalisation Experience has returned this year.
Running alongside FESPA Global Print Expo, European Sign Expo, and Sportswear Pro, Personalisation Experience features a one-day conference with industry experts and its own exhibition area.
The idea behind the event is to provide industry members with a platform to explore the latest “customisation-enabling solution” such as design tools and web shop automation software to advanced printing and finishing hardware.
Over 90 suppliers are exhibiting in this space including web-to-print suppliers Antigro Designer, Cre8iveSkill, Kit Builder, Optimus, Printbox, PunchCloud, and Shirtinator. Showing hardware for embroidery and textile and pad printing are GTO SRL, Tajima Europe, and ZSK Stickmaschinen.
Across all of the co-located events, over 75 additional exhibitors are highlighting tools for customisation and personalisation such as Dongguan Prosub Technology Co. and Siser; and suppliers such as Brother and Dataline Solutions will be demonstrating automation, MIS, and workflow software.
For direct-to-film and direct-to-garment printing, BestSub Technologies Co Limited and Pals Print & Screen BV are showing their solutions.
In addition to the exhibition and conference, the Personalise Make Wear smart factory is showcasing live end-to-end production and personalisation of sportswear and sports-related merchandise.
This area is being hosted by FESPA’s Textile Ambassador and chief executive officer of Textintel, Debbie McKeegan.
Duncan MacOwan, head of marketing and events at FESPA, comments: “We’re thrilled to bring [Personalisation Experience] back this year to help brand owners and retailers connect with the people, technology, and software that can help them take advantage of customisation opportunities.
“They can explore creative tools and production technologies to capitalise on the customer demand for personalised products and learn how they can make personalisation central to their offering.”
The Personalisation Conference will take place on March 20th and will be moderated by FESPA’s Personalisation Ambassador, Richard Askam.
If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.
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