Data Direct appointed as Mutoh distributor

Data Direct Thames Valley is now an official UK distributor of Mutoh’s portfolio of wide-format solutions, as well as the exclusive UK distributor for ROWE scanners, folders, and cutters

Jonathan Pert
October 30, 2025
[L to R] Lawrence Hebron, UK sales manager for Mutoh, and Peter Cowan, COO at Data Direct Thames Valley

Data Direct Thames Valley has been appointed as an official UK distributor for Mutoh’s portfolio of wide-format printers.

The strategic appointment aims to open up new revenue streams and margin opportunities for Data Direct’s network, giving them direct access to Mutoh’s range of print solutions while supporting them with Data Direct’s service, logistics, and dealer-only support programmes.

Mutoh’s portfolio covers signage, graphics, textiles, décor, and professional imaging, with recent machine releases including the 64” XpertJet1682UR UV LED roll-to-roll printer.

Speaking of the new partnership, Peter Cowan, group chief operating officer at Data Direct Thames Valley, says: “This partnership with Mutoh is a huge step forward for our dealer community.

“It means our partners can confidently expand into wide-format printing with an established brand, while still enjoying the trusted support, fulfilment, and dealer-first approach that Data Direct is known for.”

Founded in 1993 and based in Finchampstead, Wokingham, Data Direct supplies dealers across the UK with a range of dealer-only service programmes.

Alongside its recent expansion into the wide-format sector, the company provides solutions including multifunction printers (MFPs) and photocopiers.

The announcement follows Data Direct’s recent appointment as the exclusive UK distributor for ROWE wide-format scanners, folders, and cutters, which Data Direct says makes it “a true one-stop partner for dealers seeking a complete wide-format solution.”

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