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The parent group of signage company, Dragon Signs, has appointed Chris Strong as its operations director, after three years working for the company
Dragon Group, the parent company of signage company, Dragon Signs, has appointed Chris Strong as its new operations director, as part of the group’s goals to accelerate into its next phase of growth.
The group has bases in both England and Wales, with offices in Cardiff and Radstock, near Bath. As well as Dragon Signs, the group includes outdoor advertising agency, Route Media, exhibition and display specialist, Colour Studios, and magazine publications, Sportin Wales and BusinessIn Wales.
Dragon Group currently employs more than 80 staff, with a client base including Holland & Barrett, Transport for Wales, Travis Perkins, and the RNLI.
Strong, who first joined Dragon Signs in 2022 as head of operations, enters his new role with more than 16 years of experience in signage, construction, and operations leadership.
Before joining Dragon Group, Strong held roles at Morgans Consult, On Point Brand Installation, and Galaxy Shopfitting, with an additional background in the Royal Engineers corps of the British Army.
In his new role, Strong will lead operational delivery across all business areas, with a focus on driving efficiency, supporting innovation, and embedding consistent processes across the organisation.
He will also take on responsibility for health and safety and ISO requirements across the portfolio.
Speaking of his new role, Strong says: "This is an amazing company which is growing all the time – it's a pleasure to work alongside so many talented people and help take the business forward.
"Since I joined, we've seen huge advances, from moving into new headquarters to taking on more clients and expanding the team. I'm excited to now play a broader role in helping shape our future."
Rhys Harrington, managing director of Dragon Group, adds: "Chris has consistently demonstrated exceptional leadership, commercial vision and a deep understanding of our Group's mission.
"The promotion is a natural progression and reflects the value he brings to our team and our future. Chris has already introduced innovative systems and processes that have improved collaboration and productivity across the board. His journey is a testament to his dedication, work ethic, and deep understanding of our industry."
The appointment follows a period of significant investment by Dragon Group in recent years, including an upgrade of its software and print machinery. Colour Studios was purchased by Dragon in 2023, with a new director of the group, Rowan Freeman, appointed in 2024.
