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An Irish technology firm has secured €1.9m (£1.58m) in seed funding for its platform that provides a mediation layer for DOOH screen owners to sell advertising space through real-time auctions
Independent programmatic advertising platform, Shinka, has finalised the fundraising process for a €1.9m (£1.58m) seed round to provide mediation for digital out-of-home (DOOH) advertising.
The seed round was led by a group of Irish angel investors, with backing from Enterprise Ireland and with Crowley Millar serving as legal counsel to Shinka.
Shinka notes that the timing reflects a “market at a tipping point”, as digital formats are expected to account for 49% of worldwide out-of-home (OOH) advertising revenue in 2026.
The new funding aims to help grow Shinka’s team, deepen the platform’s integrations with demand partners, and expand into the US and APAC.
Shinka is an independent adtech platform that acts as a real-time ‘auctioneer’ for digital billboard and screen owners. By opening up advertising slots to multiple automated buyers simultaneously, its software aims to allow the highest bidder to win the space instantly, thereby maximising revenue for media companies.
The Dublin-based adtech company was founded in 2024 by former Google video strategy executive, Kieran Greene, with the goal of providing more agility to the advertising industry.
As well as providing action-based programmatic mediation tools to media owners to maximise ad revenue, Shinka also provides advertisers with real-time reporting and other tools to increase transparency during bidding and buying.
Kieran Greene, founder and chief executive officer of Shinka, says: “OOH has gone digital, but it's still traded on legacy technology and manual bookings. Shinka has been built so any media owner can plug in and let the technology do the work. This funding round will enable us to expand the team while taking the platform into new markets.”
Amanda Ward, manager (Digital Technologies & International Education) at Enterprise Ireland, adds: “Shinka is a strong example of the high-potential start-ups Enterprise Ireland supports: founder-led, built on deep industry expertise, and focused on global markets from day one.
“This funding marks an important step in the company’s growth and Enterprise Ireland is pleased to support Kieran and the team as they scale and enter new markets.”
