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Absen hands senior UK role to Berditch

LED manufacturer Absen has announced the appointment of Adam Berditch as its new business development manager for the UK.

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Adam Berditch joins Absen from Anixter

Berditch has worked in the audio visual industry for more than 12 years and was most recently global account manager at Anixter.

He started his career at Sahara Distribution and has worked in a range of roles across all sectors of the audio visual market, including projectors and IPTV.

“Having experienced the channel from the integrator, distributor and now manufacturer standpoint, I have been able to build solid relationships with key players in the market,” Berditch says.

“We’re already starting to see some sectors bouncing back from Covid-19; lots of new projects are emerging, especially within the corporate and retail sector.

“Working with the restrictions has been a strange way to start a new role, but I am excited at what this year has to bring and believe it’s a great time to be joining the Absen team.”

Emma Liu, European managing director at Absen, adds: “We’re very pleased to welcome Adam on board the Absen UK team. His skills and wide range of experiences in all aspects of the market are invaluable to us as we continue to invest in the European market.”

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