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US election kicks off with vehicle wraps

An ad tech out-of-home company has announced it will deploy its fleet of wrapped vehicles on the 2020 US election trail which has just begun.

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Political candidates are turning to OOH

Wrapify will begin in New Hampshire and will feature political candidates’ campaigns on its cars and drive these throughout the state.

In light of this initiative, the company claims to be “the only ad platform in the US history that provides widespread visibility and delivers measurable results for political candidates, while boosting jobs for the American population”.

A recent study by advertising organisation, WARC, revealed that brands will continue to focus more of their overall out-of-home display budgets towards digital out-of-home (DOOH).

Wrapify is capitalising on this by providing a space for political candidates to allocate campaign budgets to reach a wider audience of voters and share their individual messages and manifestos.

We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences – so working with political candidates is a natural fit for Wrapify.

The first political candidate to enlist Wrapify for their campaigning efforts is Roque “Rocky” De La Fuente.

Commenting on the initiative, James Heller, chief executive officer and co-founder of Wrapify says: “We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences – so working with political candidates is a natural fit for Wrapify.

“Beyond that, everyday drivers are able to monetise their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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