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Making a difference in wide-format

Mimaki Europe has launched a new campaign to highlight some of the company’s most inspirational customers across the continent.

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Brent Hardy-Smith of the University of Huddersfield, which has benefited from Mimaki technology in its students’ learning

The ‘Make the Difference’ campaign brings together some of the most innovative print-service-providers (PSPs) utilising Mimaki technology in a range of applications, from point-of-sale to textiles, direct-to-object and 3D printing, to tell their stories.

“We are delighted to launch this campaign today and further support and celebrate our amazing customers. At Mimaki, we see success as a team effort,” says Danna Drion, Mimaki Europe’s senior marketing manager. “By working together, we can fuse creativity, technology and energy to deliver incredible results.”

The campaign’s full title is ‘Your Inspiration, Our Innovation, Make the Difference’ and aims to showcase some of the most exciting end user applications of Mimaki’s technology. The first stories in the campaign focus on the University of Huddersfield’s print bureau, how Gate7 used Mimaki to supply KUHN with high-quality branding, and a Dutch sign-maker that has expanded its business in the outdoor and indoor signage markets, as well as car livery.  

“This campaign will highlight the fantastic work that our customers deliver in partnership with other suppliers including graphic designers, artists, architects and engineers – producing jobs that are not only commercially successful, but inspirational and educational too.

... we will be telling their stories, representing industry segments including sign graphics and industrial print to fashion, interior design and architecture

“Over the coming weeks and months, we will be telling their stories, representing industry segments including sign graphics and industrial print to fashion, interior design and architecture. We will celebrate and reward featured customers at FESPA in Munich in May 2019.”

A technical blog has also been started to support the campaign, sharing a set of Mimaki’s proprietary core technologies that are used to ensure stable production and continuous operation.

“While the campaign has only just begun and we continue to invite customers to participate, we are already excited by many of the applications we’ve experienced so far.

“We hope that the unique blend of art and science, creativity and technology, design and delivery, will provide the inspiration for the development of new and profitable solutions for Mimaki customers across Europe.”

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