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Fujifilm hands senior role to Drytac’s Holdom

Fujifilm has announced the appointment of Shaun Holdom, previously of Drytac as marketing manager for wide-format inkjet systems.

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Shaun Holdom joins Fujifilm from Drytac

In his new role, Holdom will be responsible for marketing Fujifilm’s new Acuity Ultra presses, including the Acuity Ultra Hybrid LED.

Holdom joins Fujifilm after almost five years at adhesive-coated products manufacturer Drytac, where as a global product manager, he helped develop a range of products for the graphics sector.

Earlier in his two-decade career in the industry, Holdom worked as a product manager for Lyson, now part of Nazdar, while he also worked for a range of major OEMs to develop solvent and water-based inks for inkjet printers.

“It’s a very exciting time to be joining Fujifilm, a strong brand that has completely reinvented its wide format offering in the past 12 months,” Holdom says.

“The new Acuity brand in particular has huge market potential that is only just beginning to be realised. With high quality printing now assumed, modern wide-format printers, above all else, are looking for versatility and value, so they can say yes to more work, while being confident of a strong return on their investment. 

“The new Acuity range ticks both of these boxes and I’m looking forward to introducing it to a much wider audience.”

David Burton, marketing director at Fujifilm wide-format inkjet systems, adds: “Our new Acuity presses already deliver on speed, quality and value for money. Shaun’s industry knowledge is just what our team needs to keep the brand in its strong market position within the wide format sector.”

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