Oliver Mashiter has been promoted to sales manager for the north of England, a role in which he will support Soyang Europe’s operations in the northern region of the country. Mashiter will bring plenty of experience and knowledge to the role, having spent time working at Soyang’s headquarters in Altham.

“I'm delighted to take on this new role within the sales team and, after working for some time within Soyang HQ in Altham and developing my knowledge of the industry, I'm looking forward to getting out on the road,” Mashiter says, adding: “I'll be taking our fantastic new products out to customers old and new and talking to them about what they want to see in the future, to feedback and enhance the product development at Soyang Technologies in China. It's going to be an exciting challenge.”

Soyang Europe has also confirmed the addition of Amy Aspinall, who joins the company as telesales executive. Aspinall will form a crucial part of the Soyang Europe sales team, providing order processing support to customers.

The two appointments come ahead of Soyang Europe’s appearance at Sign and Digital UK, where the firm will be competing to attract interest alongside a host of other major brands. Should the exhibition go well for the firm, both Mashiter and Aspinall could find themselves very busy during the next few months.

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