LG Hausys target UK market share
Backed by the might of its multi-national parent company, sign and graphics material specialist LG Hausys is targeting the UK as a key area of expansion, revealing a strategy that will see it significantly increase its market share.
Tuesday, 06 May 2014 10:18 GMT
A force to be reckoned with, LG has 220,000 employees worldwide with 60 companies in 54 countries, and a total sales revenue of $136bn. Its three core sectors are electronics, chemicals, and telecommunications and services, with its subsidiary LG Hausys operating in the high-performance materials market.
Kiran Vithaldas, business development manager, sign and graphics UK Team, LG Hausys, comments: “One of the biggest strong points is that LG Hausys boasts a completely vertically integrated production process, which not only allows for superior quality control, but also for cost savings that we pass on to our customers for greater profits.
One of the biggest strong points is that LG Hausys boasts a completely vertically integrated production process, which not only allows for superior quality control, but also for cost savings that we pass on to our customers for greater profits”
“LG Hausys is supplied the raw material such as PVC and plasticizer (which are main ingredients) from LG Chem, letting us guarantee the quality of products and stable delivery. This is a strength that it not matched by other competitors.”
Top talent
As part of its targeted growth, LG Hausys design centre has been strengthening its position by collaborating on products with notable global designers, including a wall covering with Vera Wang and bio-degradable flooring and decofoil with Alexandro Mendini. In fact, the LG Hausys design centre is ranked seventh in terms of IF product design award frequency.
LG Ultra Tac for outdoor wall graphics is just one of the products that is available in the UK, as LG Hausys targets the market as a key area of expansion
Commenting on the firm’s strategy for growing its UK market share, Vithaldas continues: “The UK is the most important market for LG sign and graphics materials; it has a large market, a multicultural society, high awareness of the LG brand, and is becoming the core nation in Europe.”
One recent new development from LG Hausys is the Premium Art Cast, a new media that Vithaldas claims will change the whole notion of signage media. He continues: “With our own special coating technology and surface finishing methods, LG Art Cast has obtained unprecedented glossiness and a great level of resistance to chemical ingredients.”
Backed by key sign-industry suppliers such as PaperlinX (Robert Horne) and All Print Supplies, LG Hausys is also targeting vehicle wrapping as a key area of its expansion into the UK market.
