Speciality media and high-margin applications are a real strength of Soyangs and its managing director Mark Mashiter explains what specifically it will be showcasing: “Alumi Graphics, which is a highly innovative and versatile, foil-based media that conforms to uneven surfaces such as brick and concrete, will be on show along with G-Floor, a special vinyl floor graphic material that’s anti-slip, easy to clean, tear-resistant, and is extremely heavy duty. The beauty of G-Floor is that it’s printable on the reverse, so that the print is essentially protected by the top coat. We know these kinds of materials will be of great interest to those designing and specifying for public and commercial spaces.”

Pure Digital, which is running for the first time this year, will be co-located within the Building Holland show and is touted as, “the digital print event for the creative industry”.

Commenting on the textile market, and why it has chosen this as a specific area of focus for its stand, Mashiter continues: “We work closely with our partners at Soyang Technologies in China to deliver the best solutions for the growing textile printing industry.

“Soft signage and back lit textile applications continue to prove popular throughout the retail, exhibition, and commercial sectors. And due to our manufacturing capability, we can develop new products that our end-users are asking for much quicker than other suppliers due to our production to distribution supply chain.”

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