New seasonal promotional material from UK POS
UK POS has created a ‘Christmas wish list’ for companies which need last-minute seasonal point-of-sale products.
Monday, 11 Jan 2010 06:48 GMT
UK POS Christmas wish-list
UK POS has created a ‘Christmas wish list’ for companies which need last-minute seasonal point-of-sale products.
The ‘must-have’ list includes an A1 pavement sign, A4 snap frames, shelf talkers, A4 pallet stacking card holders, flag sign holders and extending wire hooks. This comes as the company claims that retail outlets may be overrun with offers and overcrowded sales after predictions that the market would buoy during the festive season as retailers seek to boost revenues.
“Overcrowding shelf space with various offers and promotions can be off putting for consumers and leave shoppers confused as to what product is truly the best value for money,” advises Debra Jamieson, the company’s sales and marketing director.
“Being clear and concise about your brand offerings is more important than ever this Christmas to ensure retailers secure those all important sales. Retailers need to make consumers feel that an offer is too good to be missed. As such, we are advising our customers to rotate displays during the run up to Christmas, creating first come first serve offers that encourage that immediate impulse response,” she concludes.
