UK exhibition looks to revitalise the high street
The VM & Display Show has given more details about its upcoming show between April 16th and 17th
Shining a spotlight on the industry
Monday, 11 Mar 2024 10:36 GMT
The exhibition will take place from April 16th to 17th at the Business Design Centre in London
The 2024 Visual Merchandising and Display Show (VM & Display Show) has highlighted some of the features of this year’s exhibition which comes after a growing presence within the display and retail calendar.
But despite the disruption of the pandemic, the VM & Display Show has been a staple show for visual merchandising and display professionals with this year’s event being its 33rd year.
Recent demands for more sustainable and tactile display materials has meant more and more print and signage companies have exhibited and visited each year.
Exhibitors and brands at this year’s show include (subject to change) Antalis, Applelec, Brownings, FaberExposize UK, Glitter Walls, Innotech, MediaCo Group, Service Graphics.
This year’s show also includes the new POPAI Zone, an area run by the industry association for shopper marketing which will highlight cutting-edge trends in shopper marketing via seminars, masterclasses, and networking opportunities.
Topics at the seminars will include shopper marketing, sustainability, and digital display with experts there to network and advise suppliers, brands, and industry enthusiasts.
Phil Day, managing director for POPAI UK & Ireland, says: “POPAI exists to showcase retail best practice and bring the industry together; what better way to do that than face-to-face at the VM & Display Show - the longest-running retail exhibition in the UK.
“The POPAI Zone will showcase the best in our members’ creativity and instore expertise alongside an engaging content programme in our exciting theatre area. We are also delighted to announce that any POPAI member exhibiting on the main floor or the POPAI Zone will receive a significant discount off the current rate card. We look forward to bringing the industry together in April.”
The shows takes place at the Business Design Centre, London
The exhibition has highlighted the evolving nature of the high street as a ‘cornerstone’ for the local economy, community, culture, and commerce.
Andrew Colclough, director of the VM and Display Show, says: "As we witness a transforming high street, the imperative to invest wisely in our retail spaces has never been more paramount. There are numerous companies equipped to guide our high streets into the next evolution of retail. The secret lies in maintaining vigilance and being open to the innovative solutions they propose.
“The future of retail isn't merely about adaptation; it's about proactively searching for those transformative opportunities that can redefine the shopping experience. In doing so, we not only create retail environments that attract customers but also build loyalty that lasts."
The show has emphasised the importance of experiential retail as well as retailers’ roles in making the high street a destination for the public to visit thanks to customer service, technology, and store design.
The show is free to attend, and this year is emphasising the solutions in print, digital screens, signage, props, lighting, and more in making retail stores and high streets places to inspire and bring communities together.
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