Newtech updates on trade event series
Newtech has hailed the first two events in its latest local trade series as a success and is hoping for similar interest and the Liverpool meeting later this month.
Tuesday, 11 Apr 2017 14:32 GMT
Brother UK’s Tape Creator has been a hit during the Newtech series
The company kicked off the series at the Holiday Inn in Brighouse, Leeds, back in March, and the next event is scheduled for April 25th at The Mercure Hotel in Haydock, Liverpool.
Brother UK and its Tape Creator printer proved popular at the opening events, and Mike Kelly, head of business unit, Tape Creator, at the company, is expecting similar success as the series continues.
“When looking at how to take our new Tape Creator printer to market, we found the Newtech events promoted online by the organisers; I visited the final event of 2016 to establish if it would be suitable,” Kelly says.
“Based on the visitor profile and having discussed with the exhibitors how very successful the show was for them, it looked like an ideal platform to present the product.
After just the first two events, I decided not only to book the remaining seven events of 2017 but the first three of 2018 also”
“Consequently, we signed up for the first three events of 2017 with an option to extend to the seven remaining events of the year. After just the first two events, I decided not only to book the remaining seven events of 2017 but the first three of 2018 also.”
Kelly adds: “We have a strong show offer, whereby the first ten attendees at each show, who express an interest in taking the product, are offered it free of charge. This is based on an opening supplies’ order of £500, which will return a very healthy profit on the investment.
“This limited offer rewards the event attendee for taking the time out of their busy day and provides an incremental revenue opportunity to their business.”
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