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Equipment investments soar at The Print Show

On day two of The Print Show 2016, the true impact of the event is becoming clearer as exhibitors reveal several sales of major pieces of equipment, demonstrating the investment printers are making despite uncertain economic times.

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Antalis has a wide range of courses on offer at its Digital Academy to get the skills to match the equipment

RGB UK has sold three wide-format print devices, including a new Canon Pro Series printer, resulting in a total of £25,000 of equipment sold on day one.

Grafityp has sold a Roland DG SG 540 to The Vinyl Guys, which will be installed at the end of November, and the company has also procured a few other positive leads too.

Neil Stevenson, sales director at Grafityp, says the company has had a positive show so far and seen a lot of interest in the Roland DG LEF-20 and LEF-300, the TrueVis range, as well as the new M Series of print media and overlaminates.

Stevenson notes: “What is positive is that people are not afraid to invest if it will lower costs down the line. They are looking at the long-term plan. Here at Grafityp, we see a lot of potential in the commercial print market which is why The Print Show is ideal for us. The organising team have worked even harder this year and if it continues I’m sure the show will go from strength to strength.”

The organising team have worked even harder this year and if it continues I’m sure the show will go from strength to strength

The Print Show 2016 is also the ideal place to take a look at the latest equipment in action, however it is not just about the technology, you also need the skills to go alongside it.

One exhibitor demonstrating this perfectly is Antalis. Mike Bennett, marketing manager of Antalis, says: “We want to support commercial printers and communicate with them through many different channels. One way of doing this is through our Digital Academy with our wide range of courses, as it’s not just about selling products, it’s about giving people skills.”

In terms of trends, Chris Green, head of channel sign and display at Antalis, comments: “Diversification is a real trend. You’ve got the machine, now there are so many other things you can do with it. Direct mail is also coming back as people like to touch and interact with something physical rather than email these days.”

Antalis partnered up with Drytac this year to demonstrate many of its large-format graphics, such as Polar, Spot On, Chalkmate, and Floortac.
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