Mimaki reveals FESPA will see new kit unveiled
Now famous for its extravagantly designed stands, Mimaki has once again set its sights on FESPA Digital as the launch pad for new cutting edge print technology.
Monday, 08 Feb 2016 17:31 GMT
Mimaki has waded into a fierce fight for market share in the textile print arena, its latest spearhead in this effort was the launch of the 3.2m TS500P-3200 transfer paper printer
“At FESPA Digital, we will be showing our broad portfolio of printing and cutting systems,” says Mike Horsten, general manager marketing EMEA at Mimaki Europe.
Horsten continues, hinting:“You can also expect to see some surprises in the form of new product announcements. Visitors will see real-world examples of the innovative applications Mimaki systems can create in both sign and display graphics, as well as digital textile printing and garment decoration.
“We are again sponsoring the Wrap Masters competition, and we will be wrapping a vintage Audi at our stand as part of the final competition.”
This year the Mimaki team is set to be reinforced further in its assault of the show by calling up the resources of its exclusive UK and Ireland reseller Hybrid Services, which commented that FESPA is a fundamentally important event.
We are again sponsoring the Wrap Masters competition, and we will be
wrapping a vintage Audi at our stand as part of the final competition”
This year Mimaki has also partnered with Avery Dennison as sponsors of the World Wrap Masters competition, which will run across the four days of the show. Series finalists will compete to become FESPA World Wrap Master 2016 by wrapping Audi A1 Sportback vehicles using materials printed by Mimaki, as well as more challenging items, including clogs and a superhero-themed piece of promotional merchandise.
Shortly after its purchase of La Meccanica, Mimaki will also reportedly use the event to push forward its ambitions in the textile printing arena by participating at FESPA’s Digital Textile Conference on March 8th.
“The Digital Textile Conference is an ideal opportunity for visitors interested in finding out what’s happening at the cutting edge of the textile sector to benefit from some expert insights,” remarks Hybrid’s national sales manager—Textile and Apparel, Stephen Woodall. He adds: “Mimaki’s peerless textile printing heritage puts us in a very strong position and we’ll have a number of our latest textile offerings on the stand for people to investigate further.”
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