Canon set for themed approach FESPA 2015
Industry heavyweight Canon has revealed that its stand at FESPA 2015 this year will be split into several themed sectors in order to effectively address the needs of visitors at the show
Tuesday, 28 Apr 2015 12:10 GMT
The Océ Arizona 6170XTS seven-colour flatbed printer will be amongst the kit on display at Canon’s stand
Due to take place in Cologne, Germany, from May 18th to 22nd, the event will feature some of the largest names in global print, each of which will be keen to attract interest from visitors.
In order to best serve visitors at the show, Canon will split its stand into the sectors of ‘Retail’, ‘Packaging and Promotion’ and ‘Design to Manufacture’.
Each zone will feature Canon kit suited to those operating in each of the sectors.
Mathew Faulkner, European marketing manager, wide-format printing group, Canon Europe, comments: “FESPA 2015 provides the perfect platform to tell a joined up story about what is possible with the right production workflow in place.
Whatever the starting point is for visitors at the show, the Canon stand has something for everyone and we look forward to discussing the new challenges and exciting opportunities they face”
“That is why we are exploring detailed vertical workflows and physically walking visitors through everyday scenarios that show Canon's wide format print used in the context of a successful business, inspiring print service providers as well as end users and print buyers.”
Kit on display will range from the Océ Arizona 480GT UV flatbed printer, through to the Océ ColorWave 700 that will be making its European debut at the show.
"This industry is ever-evolving and we need to help PSPs stay ahead of the curve; whether that's by offering a more diverse range of printed applications, or indeed, by helping their customers to look at how wide format print can seamlessly support other communications platforms such as online and digital,” Faulkner adds.
“Whatever the starting point is for visitors at the show, the Canon stand has something for everyone and we look forward to discussing the new challenges and exciting opportunities they face.”
