The secret to a successful exhibition stand
In an initiative to support its exhibitors, Sign and Digital UK has called on the skills of trade supplier Ultima Displays to draw on its long-experience and reveal the secret to creating a ‘successful exhibition stand’
Wednesday, 19 Nov 2014 12:05 GMT
Ultima Displays has worked hard to understand the psychology behind stand design—a successful exhibitor will be a returning customer
“It’s all in the planning—book early so you have a prime choice. Also consider size and position in the hall to ensure maximum impact, if you can, go high with your stand to attract attention.” advises Sarah Blackwell, marketing director, Ultima Displays.
She adds: “Graphics are also important and most of all don’t forget your branding and your key message—you’d be surprised how many people do forget this and watch as visitors just walk on by.”
Looking down the key ‘check list’ for stand builders, Ultima also explains that artwork needs to be tested to make sure it is visible from all viewing angles and ideally put your brand at the top.
Another key factor is its overall design says the company, advising that less is more and that a stand should be bright and bold with clever lighting techniques.
It’s all in the planning—book early so you have a prime choice”
Ultima also advises a good stand is open and inviting, using technology to promote and present information rather than smothering graphics with text, and creates a theme that runs throughout a company’s graphics, information literature, and PR.
“You could also consider having something quirky on your stand like a game or activity to entice customers in and consider adding furniture,” continues Blackwell.
“Some other key things to running your now beautiful stand is to avoid using a mobile or eating whilst on it. And make sure everyone wears branded uniform that reflects the stand’s colour scheme or exhibitor’s branding so visitors can immediately identify who to talk to.”
