The proof will, of course, come from the visitor figures, but Colourgen's Melanie Esner hinted that the show was its busiest and best for five or six years – it appears the show has weathered what may have been a potentially tough year.

Indeed, HP reported strong sales when I spoke to them halfway through the show, stressing that Sign and Digital was a true UK trade show where people came to buy. While FESPA inhabits a similar marketplace, they are different beasts; there is even a chance that Sign and Digital may profit from firms seeing value in exhibiting at FESPA for next year's show.

Other companies, such as Blackburn Metals and Grafityp, said that there had been no drop off in the amount of leads the firm had on the back of the show. The final day was surprisingly busy and right up to the doors there were still stands taking enquiries – something that doesn't happen at every show.

The director of trade supplier A3M Design explained how, despite being a major print and finishing services provider, he would supply any solution that fits his customers' problem – that of being able to communicate their message. Ken Green commented: “There's always room to move into new markets. I can do that by selling print, and adding other accessories. He was saying this after picking out the life size digital cut out on the Print Sign stand, which featured a person talking and selling their products. The purpose of a sign is to catch ones eye, and this one well and truly fitted the bill.

While there was an increasing amount of digital products on show, it was pleasing to see lots of traditional signage products as well. One item that comes to mind is a stand that was hosting a wonderful metal plaque commemorating Sir Bradley Wiggins' successful 2013 season. It was a great example of how traditional techniques can still be used to create something eye catching and permanent. That said, if digital products are best for the job, that is all that matters. The correct application must be used for the correct job.
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