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Elevision launches new business unit

Digital-out-of-home specialist Elevision has announced details of its business growth strategy, including the addition of new products and services and the formation of a new business unit.

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Elevision+ will primarily focus on programmatic, data analytics and mobile integration

With a focus on programmatic, data analytics and mobile integration, Elevision+ will aim to enhance how the firm is positioned.

The launch of Elevision+ and the company’s repositioning of the brand will mean a complete brand refresh for the business.

This, Elevision says, will better reflect its focus on providing value and services to its property partners as it is to its advertisers, supported by the launch of a rebuilt and proprietary tenant communication platform.

The revamped platform will offer property managers a new and sophisticated digital platform to create text, image and video content to be displayed across their network of screens.

Niall Sallam, chief executive of Elevision, says: “As one of the key pillars in our growth strategy, all of Elevision’s inventory is now available to be purchased programmatically via several DSPs.

“With the addition of our data analytics platform we are now able to provide tools and insights during the campaign planning stages, resulting in even more targeted and contextually relevant buys.

“Like all digital-out-of-home networks, Elevision reaches real people in real world physical places, and that’s always been one of the strong value propositions of place-based media.” br />
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