The newly-named Korbyt says that the change reflects the evolution of the organisation, with customers using the software having reported increased productivity.

Korbyt also says the rebrand underscores its commitment to helping thousands of enterprises around the world improve communication and engagement with their employees, customers and partners.

Ankur Ahlowalia, chief executive of Korbyt, comments: “Customers already know us for Korbyt. With our tremendous record annual growth, it makes sense for us to adopt the name of our award-winning product to further build upon our strong market position.

“Korbyt clearly conveys our unwavering dedication and success in helping companies optimise their digital communications.”

To support the name change, the company has launched a new version of its AI-based cloud platform, as well as a redesigned website and new URL.

AI-based Korbyt Advisor has been designed to help companies operate safely and efficiently by prioritising content and communications.

Korbyt Advisor utilises machine learning algorithms to analyse data usage and recommends content that helps encourage positive employee behaviour to boost productivity and reduce voluntary turnover.

George Clopp, chief technology officer at Korbyt, says: “As businesses around the globe continue to reopen amid the pandemic, our newly introduced Korbyt 2.4 provides the interactive experiences businesses require to operate safely. Our added product capabilities enable companies to visualise, connect, and measure engagement with employees and customers in real time.

“The Korbyt platform continues to leap competitor capabilities with its ability to analyse engagement with predictive analytics and optimise the employee and customer experience.”

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