Let’s Face It will produce masks for businesses and organisations in a wide range of sectors, with the coverings designed to specification by Dominion’s team and manufactured at its factory in Yorkshire.

To support the new venture, Dominion has invested in specialist production resources and product development to focus on performance and material quality.

Investments include optional single or double one-way air vents, which it says enables clients to provide their staff and customers with machine washable branded wear that meets regulatory standards and offers long-lasting use.

Dominic Clark, managing director at Dominion, comments: “We found that many SMEs and larger organisations prefer reusable masks over disposable masks.

“A lot of companies are conscious of the environmental benefits of machine washable versions.

“In the long-term, they are more cost-effective as a staff resource and they have the potential to prolong and expand brand visibility as customers continue to use them in their everyday lives.”

For every Let’s Face It product sold, Dominion will be donating a percentage of the revenue to a chosen charity.

Clark adds: “Our covers are ideal for all scenarios and suitable for day to day activities including cycling, commuting and running. They are shaped to prevent slippage during speech and reduce contact with the nose and mouth to maximise breathing space.

“The air vent options are ideal for extended wearing or vigorous exercise as they reduce heat and increase comfort. In addition to our design services for businesses, we have launched a Let’s Face It ecommerce website at letsfaceit-store.com to enable individual customers to upload their own designs and order their bespoke masks.”

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