Astley rebrands following acquisition
Since Gateshead-based sign firm Astley bought Kettering-based Sign of the Times in 2016, the two brands have grown together and supported each other and to mark this, are officially consolidating.
Tuesday, 17 Mar 2020 11:49 GMT
(L to R) Darren Roughton, managing director of Sign of the Times; David Redhead, managing director, Gavin Redhead, commercial director, and David Forrester, sales director all of Astley
Sign of the Times was founded by managing director, Darren Roughton 35 years ago and Astley has been operating since around 1914. This means the firms have a combination of over 130 years’ experience, contacts and resources.
After four years, Sign of the Times is preparing to change its name to Astley on April 6th. To celebrate, a new logo and rebranding has been created under the Astley name.
According to Roughton, both firms have benefitted from taking the time to get to know each other and says this has allowed them to make the most of both company’s individual strengths.
The acquisition of Sign of the Times has already proven to be a great success on both sides, with both businesses now expanding their workforces to meet rising demand”
He adds: “In addition, having bases in both the North East and the Midlands will enable us to better serve clients across the UK, particularly in the south which is significantly unrepresented in the industry.”
The merger will see Sign of the Times’ creative “design-through-to-installation” service for sign, display and brand graphics combined with Astley’s large-scale visual branding offerings.
Gavin Redhead, commercial director of Astley says: “The acquisition of Sign of the Times has already proven to be a great success on both sides, with both businesses now expanding their workforces to meet rising demand. We are very much looking forward to building on that success in the future as one company.”
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