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A big Finnish for Spandex

Spandex moves to strengthen its position in the Finnish and Baltic markets with the acquisition of visual communications distributor Seri Deco Oy.

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Vice president of Spandex Rob Jackson and Jussi Heinämäki, managing director at Seri Deco Oy

With more than 40 years in the market, Seri Deco Oy provides sign-making and wide-format printing equipment and roll and rigid media. The firm is the national leading distributor for HP and Avery Dennison products, with Chemica, Roland and Summa also in its portfolio. In 2017, the company acquired Wideco, a rigid media and textile specialist.

Rod Larson, chief executive officer at Spandex, comments: "With its premium brand portfolio and 'customer first' philosophy, Seri Deco Oy has built its success on the same values that define Spandex worldwide, making it a perfect fit for our organisation."

Spandex already has a position within the sign and display market in Sweden and Norway, having acquired print supplier Schneidler Grafiska in Sweden and Norway, and roll media supplier Skangraf in Norway in 2016.

... we can address this exciting market with a unique product portfolio, supported by a skilled and well-connected local team

Rob Jackson, vice president at Spandex adds: "By bringing Seri Deco Oy into the Spandex family, we can address this exciting market with a unique product portfolio, supported by a skilled and well-connected local team, backed by the global service and support resources of the wider Spandex organisation."

Jussi Heinämäki, managing director at Seri Deco Oy, concludes: "Seri Deco has become a successful provider of products and services to the sign-making industry and our customers have always been at the forefront of what we do. We are very excited about the added benefits we will bring to our customers, employees and suppliers under Spandex ownership."

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