Clear Channel is now present in the markets of major European companies including the UK, Norway, France, and Spain.

William Eccleshare, Clear Channel chief executive, comments: “We have been working with Simon and the Amscreen team for several years now. This deal has come about, not simply due to the speed of deployment and quality of display, but thanks to Amscreen’s full-service solution and their constructive approach to this partnership, which has made this work so well.

“In the UK, more than 50 percent of our revenues are now derived from our digital estate thanks to the creativity, flexibility, and contextual relevance it offers brands. We are looking to replicate these capabilities with great operational efficiency and offer these stunning displays to our advertisers across Europe.”

Simon Sugar, chief executive officer of Amscreen, concludes: “Since 2014, we’ve been working as one with the Clear Channel UK team, where every element has been built to provide a simple, rapid, and reliable deployment and operations. We have also managed to smash the standard industry lead times down to just six weeks.

“This, of course, brings with it a solid competitive advantage for new tenders for where local municipalities are looking to work with a fast, proven, no-fuss solution. We are incredibly proud to have achieved this with Clear Channel UK and are now looking forward to seeing these units across mainland Europe.”

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