Amari refreshes brand identity
Demonstrating its commitment to stay relevant and forward-thinking, Amari Plastics has undergone a major rebrand, which is the first in 42 years for the business.
Monday, 04 Sep 2017 12:10 GMT
Amari Plastics has maintained its ‘Amari Purple’, a colour that it feels is unmistakable in the plastics industry
Amari appointed industrial marketing specialists Armstrong to lead the rebrand and its communications moving forward.
Andy Carroll, managing director of Amari Plastics, says: “We’re delighted with our brand refresh. Not only have we thoroughly modernised our brand image, but we’ve also maintained our distinctive ‘Amari Purple’—a colour that we feel is unmistakable in the plastics industry.
We are committed to our customers and suppliers by looking to the future together”
"We are committed to our customers and suppliers by looking to the future, together.”
The refresh will be the first in a series of group marketing initiatives, along with a new company website and associated collateral. There will also be new online product tools and support, as well as tailored product campaigns.
The company has 15 UK centres and supplies plastics and related materials for the sign, display, graphics, building, and retail industries, as well as many more.
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